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Sonos is a leading American audio technology company that is best known for pioneering wireless multiroom audio systems, which make it easy for listeners to stream music and other content throughout their homes. The company continues to innovate, creating wireless speakers, home theater systems, headphones, architectural components, and integrated home audio solutions that revolutionize how people listen and connect to sound.

Filling your business with on-brand sound helps amplify your brand and drives strong emotional connections to your business. Want to blast pop hits? You got it. Acoustic instrumental more your brand’s tempo? Done. Sonos Pro includes access to ad-free commercially licensed music for every type of business.

The Beginner’s Guide to Commercially Licensed Music

When managing your business, every element plays an important role in shaping the customer experience. One often overlooked but impactful aspect is the ability for music to influence your customer’s purchasing behaviors. However, while it may be tempting to play a popular tune from your personal playlist, streaming  music in a commercial space is not the same as enjoying music at home or on the go.

A subscription to a consumer music service such as Apple Music or Spotify provides a license to stream music for personal use, but does not provide a license to stream music for commercial use.  This means that the service cannot be used on a sales floor or restaurant dining room while the business is open. You’ll need to check  the terms of your consumer music service before playing any popular hits in your business.

, it means that the rights to use and distribute the musical work have been granted by the appropriate copyright owners or rights holders. Licensing is a crucial part of the music industry, ensuring that artists, songwriters, and creators are compensated for their work and that users have the legal right to use the music in specific ways.

For the case of restaurants, cafes, and retail stores, the law considers your brick-and-mortar business to be a public space, and music played in that space requires a specific license for commercial use. These licenses come in different types, each giving specific rights and limitations on how music can be used. One license that is required for commercial spaces is a 

, which is handled by Performance Rights Organizations (PROs), such as ASCAP, BMI, and SESAC (among others) in the United States.

A photo of two patrons of a yoga studio engaged in conversation, with various yoga paraphernalia and a Sonos speaker in the background

A photo inside a modern, stylish medical office, with a nurse speaking to a patient whilst holding a clipboard

Choosing the right commercial music service for your business

Failing to secure the proper rights can lead to legal consequences and financial liabilities for your business, so it’s crucial to navigate the world of music licensing appropriately.

 is made just for businesses, streamlining your usage to support only commercially licensed music services. Sonos Pro comes with 

, a selection of stations curated for your business. Sonos Backgrounds includes the commercial licensing you need for your retail, restaurant or business space, including licenses with all major PROs in the United States.

Sonos Pro also supports multiple third-party commercial music services, like Soundtrack Your Brand or Cloud Cover, enabling multiple options to provide your business with all the legal music it needs to make the perfect sound experience for your customers.

With Sonos Pro, you have the power to customize and control the music in each of your locations from a centralized platform — bringing you the hardware, commercially licensed music, and system control you need to create amazing sound experiences.

As the pioneer of multiroom audio, Sonos provides top-tier hardware and sound experiences that elevate any space. Our speakers are simple to 

, so you don’t need a high degree of technical expertise to use them.

With the Sonos Pro dashboard, you can schedule when and where music plays, and adjust the volume to suit the time of day or atmosphere. These remote monitoring and management capabilities allow you to maintain consistency across all your locations, regardless of where you are.

What’s more, Sonos Pro offers excellent customer support, helping you quickly resolve any issues and minimize downtime. You’ll also have access to a customer success manager to make sure the system meets your exact needs.

With one easy subscription, your business has access to everything it needs to sound great: high-quality audio, commercially-licensed music, and a comprehensive dashboard to keep the sound of your business consistent across all your locations. 

*Sonos Pro is only available in certain territories.

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Commercially Licensed Music: How to Select Sound for your Business

Imagine walking through your home, seamlessly enjoying your favorite music or catching every bit of dialogue from a movie, no matter which room you're in. The idea of continuous music or sound following you throughout your house might seem like a luxury, but creating this sound experience is easier than ever with a multiroom audio setup. In this guide, we’re explaining how a multiroom audio system works and offering a few tips for creating one.

Multiroom audio is a system that lets you play the same music, podcasts, and other types of audio in multiple rooms of your home at the same time. That means you can go from one space to the next without the music fading away into the background.

For example, you can listen to your favorite playlist while doing chores around the house, and as you walk from room to room, the music will follow. Or maybe you're watching a movie and want to grab a bowl of popcorn from the kitchen. Instead of hitting pause, you can sync the audio from your TV to your kitchen speaker and step away without missing a word.

White Arc mounted under a television and white Sub placed nearby on the floor

At its core, multiroom audio works by linking various speakers across different rooms to play synchronized audio. This can be achieved through wireless or wired connections, depending on your setup and preferences.

A wireless sound system, like Sonos, is one of the easiest ways to get multiroom audio. Once you place your speakers in their desired locations and plug them into power, you can link them together over your WiFi network. A wired connection, on the other hand, requires some drilling and physically connecting your speakers to an amplifier, either through the walls or ceiling. This typically requires professional installation, but it’s great if you want your speakers to blend discreetly into your space.

Once your speakers are setup, most systems come with user-friendly controllers or apps that allow you to manage playback in different rooms using your smartphone, tablet, or computer. If you have a Sonos system, the Sonos app allows you to simply group rooms and speakers together. You can even create custom groups or zones that are frequently synced together. For example, you can create a custom group called “Downstairs” to enable playback across all the speakers on the same floor of your home.

Note that you can still enjoy the benefits of wireless control even if you have a wired system.

What Do You Need to Set Up Multiroom Audio?

For a multiroom audio setup, you need a speaker in every room where you want sound. These speakers can range from bookshelf speakers to sleek soundbars or discreet in-wall or in-ceiling speakers, depending on your preferences and room aesthetics.

Once you’ve decided on the type of speakers you’d like, they need to be connected to each other. As previously discussed, wireless connections — especially via WiFi — are most popular for their convenience and flexibility. However, certain scenarios may necessitate wired connections — like playing audio from physical media (such as CDs and vinyl) or using passive speakers like in-ceiling speakers, which will require a separate amplifier for power, such as 

. However, for most users, WiFi is the recommended and preferred option due to its ease of use.

Controlling a multiroom audio system typically involves using a dedicated app or controller. These allow you to effortlessly manage and customize audio playback across different rooms. For instance, if you have a Sonos system, the Sonos app allows you to seamlessly group and ungroup different speakers or “rooms.”

Depending on your setup, you might require additional equipment such as amplifiers or receivers, especially if you're integrating a traditional stereo setup or architectural speakers into your multiroom audio system. This typically requires you to have an AV closet, or dedicated space in your home to house all of the equipment, which could require an additional build-out if not readily available.

White Sonos Era 100 placed on a bookshelf

Sonance In-Wall speakers on both sides of a television with a white Sub placed on the floor nearby

This approach involves bringing individual speakers, like 

, into each room where you’d like to listen. These speakers are then connected over WiFi, providing an easy-to-set-up and adaptable system that you can expand in the future.

Another setup involves using built-in speakers like in-ceiling or in-wall options for a more integrated look. However, due to the complexity involved in installation, it's recommended to enlist the expertise of a 

Creating a multiroom audio setup can significantly elevate your home entertainment experience, offering convenience and a seamless flow of sound throughout your living space. Whether you opt for standalone speakers or integrated built-in systems, the world of multiroom audio is at your fingertips, ready to fill your home with all the content you love.

As the pioneers of multiroom sound, Sonos offers a variety of multiroom speaker sets to suit your audio needs. Choose the 

 for an entry-level setup, or expand your system outdoors with the 

. Get help designing and installing your perfect sound system by 

Woman sitting in a chair listening to a pair of white Era 300s

How to Create a Multiroom Audio Setup in Your Home

Have you ever wanted to transport yourself into the heart of a concert hall or immerse yourself in the sounds of nature without leaving the comfort of home? With the emergence of spatial audio, this easily becomes a reality. In this beginner's guide, we’re exploring the world of spatial audio, how it works, and how you can listen yourself.

Spatial audio is an innovative technology that creates a three-dimensional listening experience, making it seem as if sound is coming from various directions and distances. Unlike traditional stereo sound, where audio is delivered through two channels (left and right), spatial audio adds an extra dimension by incorporating height. This technology allows you to perceive sound as though it's coming from specific locations around you, mimicking how sound travels in real life.

Spatial audio representation with a black Beam, Sub, and surrounds

Unlike stereo or surround sound, spatial audio uses sophisticated algorithms, advanced processing techniques, and specialized hardware to recreate lifelike soundscapes. Using object-based sound technology, such as Dolby Atmos, sound objects (including vocals, instruments, or effects) are strategically assigned to specific locations in a 3D space rather than a fixed channel.

Say you’re listening to spatial audio on a single speaker, like 

. To produce sound that feels like it’s coming from above, upward-firing drivers in the speaker bounce sound off the walls and ceiling, which get reflected to a specific location in the room. Because audio isn’t being projected in one direction, as is the case with mono and stereo sound, your content feels like it’s hitting you from every direction.

A standout quality of Dolby Atmos is its ability to adapt to various hardware and playback setups. Whether listening on headphones, a smart speaker, or a complete home theater system, Dolby Atmos optimizes the sound to your environment for a more realistic listening experience.

Spatial audio brings you closer to the creator's original intent, allowing you to hear your content the way it was meant to be heard. When listening to music, you'll feel as if you're in the recording studio, surrounded by every instrument and nuanced detail. When watching a movie, the explosions will reverberate around you, the dialogue will appear to come from specific corners of the room, and ambient sounds will transport you into the center of the scene — it's like having a private cinema right in your living room. Spatial audio enriches your emotional connection to your content by making it more engaging and lifelike.

Couple laying on the floor with their dog while watching tv with a white Beam

How can I listen to spatial audio at home?

To experience your music and movies in spatial audio from the comfort of home, you’ll need two things: a Dolby-Atmos supported streaming service and a compatible device. Below are a few types of devices you can use to play Dolby Atmos content:

One of the most popular ways to experience spatial audio is with a pair of headphones. Over-ear headphones have the ability to create an exceptional acoustic seal around your ears, making you feel completely surrounded by what’s playing.

If you want to experience spatial audio out loud instead of using headphones, some 

 — can fill a large space with immersive Dolby Atmos content. No matter where you are in the room, it will feel like the music is playing all around you.

Similar to a smart speaker, some high-end 

, can support spatial audio for movies and TV shows for a theater-like experience. These systems often include upward-firing drivers to bounce sound off the ceiling to create an all-encompassing effect.

If you want to put yourself inside your games, certain consoles and PCs with compatible sound cards can deliver a truly lifelike experience when playing content mixed in Dolby Atmos.

Some VR headsets provide spatial audio as part of their virtual experiences. When pairing spatial audio with VR content, these headsets can offer an incredibly immersive audio-visual experience.

Spatial audio represents a groundbreaking leap in the way we enjoy our favorite movies, music, and games. Its ability to create immersive, lifelike audio environments opens up new dimensions of entertainment where sound isn’t just heard but felt. 

 speakers feature cutting-edge technology that allow you to effortlessly experience spatial audio at home. If you have any questions or need help selecting a Dolby Atmos-supported speaker, get in touch with a Sonos expert by 

A couple sitting together on the couch watching a movie with a Sonos home theater system and Era 300 surround sound speakers

The Beginner’s Guide to Spatial Audio

Every listener wants to make sure they’re getting the best sound quality. That often comes down to choosing between mono sound and stereo sound. It’s easy to assume that stereo sound is always better, but there are many reasons you might want to choose mono.

In this post, we explain the differences between mono and stereo sound and explore the advantages of each. We also provide some helpful tips on choosing the right speakers for your space. Now, let’s dive in.

Mono is short for monophonic, which means “one sound.” (In Greek, monos means “one” and phone means “sound.”)

When a speaker is described as having mono sound, that means it has a single audio channel for playback. So, when you listen to music, all the elements of a song — such as the guitars, drums, and vocals — combine and play through the same single channel at the same volume.

Because mono sound compresses audio elements together, it can sound flatter and less detailed, particularly when you listen to music, which is typically recorded and mixed in stereo. Low frequencies (bass) sound especially less dynamic.

Mono sound also has a narrow soundstage. In other words, it sounds as if it comes from a single point and direction. The further you move away from the center point of that single audio channel, the less detail you’ll hear.

Today, mono sound remains most commonly used for voice recordings because of its advantages in reducing background noise and capturing a voice in the clearest, most natural way possible. You’re most likely to experience mono sound when you’re listening to a podcast, AM radio, or someone on the other end of a phone call or video call.

Whereas mono sound is limited to just one audio channel, stereo sound uses two audio channels: the left and the right. This creates a more realistic and immersive listening experience. (In Greek, stereos means “solid” or “three dimensional.”)

When you listen to music in stereo, different elements of a song are assigned to either channel. This creates a wider, more dynamic soundstage that mimics the experience of listening at a live concert. For example, it may sound like a bass guitar is to your right, violins are on the left, and the vocals are front and center, where the lead singer would be.

A Sonos user listening to his records with a turntable through a pair of black Sonos Era 100 speakers

By separating instruments and vocals into different channels, each element has more “space to shine” so it sounds clearer. The impression of depth and space also enhances the emotional power of sound, which is why stereo is the go-to recording format for music, movies, TV, and video games.

The choice between mono and stereo sound depends on the listening situation.

Generally speaking, stereo sound is better for music, home theater, and video games because it is more immersive and because these types of audio files are made specifically for stereo listening. Stereo sound, however, is not categorically superior to mono sound.

As previously mentioned, mono sound is preferable when the focus is on clarity of a single voice or instrument. So, if you primarily listen to podcasts, mono sound is great.

Mono sound is also better for background music, particularly when you have multiple speakers (like in-ceiling speakers) covering a large area. In this scenario, mono sound ensures that everyone hears the same audio at the same volume for a more balanced and consistent listening experience as they move through the space.

As a single source of audio, mono sound is also easier to process for listeners with hearing impairments.

Any standalone speaker is capable of playing mono sound. When a mono speaker plays a stereo recording, it combines both the left and right channel into one. This reduces the stereo separation of the track so the sound appears “in the middle.”

, are capable of stereo playback because they feature separate drivers for the left and right channels. When a stereo speaker plays a mono recording, the left and right channels duplicate the same audio signal. This is known as dual mono.

Speakers with an identical acoustic architecture and sound profile can be paired in the same room for stereo sound. So, you can achieve a stereo listening experience with two mono speakers.

When you pair two stereo speakers, one becomes a dedicated left channel and the other a dedicated right channel for a bigger, richer soundstage overall. If you play a mono recording, each speaker will duplicate it and fill the room more evenly with dual mono sound.

, feature at least one dedicated driver for a height channel to support spatial audio playback. To learn more, check out our 

Stereo sound features two channels — the left and right — that recreate the soundstage of a live performance. While it offers depth and directionality, stereo sound is limited to a single plane.

Surround sound features at least four channels (usually five) for a more immersive listening experience. Surround sound also recreates the soundstage of a live performance, but it adds a sense of three-dimensionality with rear speakers that produce sounds to the sides and behind you.

Surround sound is ideal for home theater experiences, as it brings movies, shows, and video games to life in a more realistic way. For movies — which are most often mixed for this format — a surround sound system can be worth the investment if you want to feel more immersed in the story.

Couple on the couch watching tv with a white Ray and pair of Era 100s as surrounds

When choosing speakers for your home, it’s important to consider the desired listening experience, the size of your room(s), and your budget.

Ask yourself if you need speakers for a specific purpose. For example, are you just interested in listening to podcasts, or would you prefer more immersive sound for music? Do you want to create a home theater system? Is portability and the option to listen outdoors a factor?

If you’re trying to cover a large space, you’re going to want either fewer, more powerful speakers, or a greater quantity of less powerful speakers. (When determining how powerful a speaker is, it’s helpful to look at its size and the number of drivers.) For a smaller room, look for a more compact speaker that won’t overwhelm the space.

If you want to listen in multiple rooms, the flexibility to mix and match speakers is key — as is the ability to easily control your whole system.

From an affordable mono speaker you can use everywhere to a world-class stereo system and everything in between — Sonos makes it easy to fill your home with incredible sound. You can also choose one speaker that fits your budget now, then get a second later to create a stereo pair and upgrade your listening experience.

If you know you want stereo sound from a standalone speaker, then 

If you have any questions or need help selecting a speaker, get in touch with a Sonos expert by 

Pair of white Sonos Fives and a walnut turntable placed on a console

Mono vs. Stereo Sound: What's the Difference?

High-fidelity audio — or hi-fi, for short — is audio that’s reproduced from the original recording with as high a degree of exactness as possible. Short of staging a live show or concert in your living room, a hi-fi audio setup should deliver the best sonic quality you can experience at home.

But the term “hi-fi” is subjective. It depends as much on personal taste as it does on technical factors. Some might consider the quality of a standard CD to be hi-fi, as it hovers near the crispest sound the human ear can perceive. Others thirst for even purer levels of playback, unwilling to forgo the subtle pleasure of picking out a single voice from a choir, or hearing a finger gently settle on a guitar string.

In this guide, we’ll define hi-fi audio in more depth, focusing on everything from sound waves to the components involved in a typical home setup. Just as important, we’ll help you define what hi-fi means 

. Because what’s the point of hi-fi audio if your ears don’t enjoy it?

Hi-fi audio is audio that reproduces the sound of an original recording with minimal levels of distortion and a full, accurate range of audible frequencies. If the human ear is unable to discern any difference between an in-person performance and an audio reproduction of that performance, the latter would generally qualify as hi-fi audio.

You might assume that the evolution of audio technology in the last century has been one long, uninterrupted march toward hi-fi perfection. But you’d be wrong.

Port placed on top of books lying on a bookshelf

The term “hi-fi” was introduced in the 1950s to describe newer at-home audio systems that often involved multiple components. Such setups achieved levels of sonic accuracy that far surpassed the phonographs and AM radio frequencies of yore.

The development of stereophonic equipment, which brings a greater sense of width and spaciousness to recorded sounds, marked an especially important breakthrough in hi-fi audio. Another milestone came in the 1980s with the explosion of CDs, a new digital format that reduced noise without compromising much in terms of quality.

 in the 2000s with the advent of streaming, which compresses audio files so that they take up less storage space. This compression often comes at the expense of fidelity. Newer streaming formats have shown better results, but before we get too far ahead of ourselves in talking specs, let’s establish what we’re actually 

 when we listen to hi-fi audio in the first place.

If you were to say that hi-fi audio is audio that “sounds good,” well, you’d technically be right. But what elements of a recording contribute to its sounding good?

There are a lot of nooks and crannies we could dive into, but here are five major factors to pay attention to when evaluating the fidelity of a digital audio recording:

 

The greater the number of bits in a digital audio recording, the greater the dynamic range. This means less “white noise” during quiet moments, and less distortion of sounds during loud moments.


Sound is a vibration that propagates across space. The illusion of this space can be created by stereo equipment that makes the sound from a set of speakers feel more encompassing, and less like it’s coming from a single direction.


 

The space between sounds in a recording matters, too. Hi-fi audio should have good separation between instruments and vocalists, so that you can clearly hear the unique characteristics (including the physical space) of each.


The balance of bass, treble, and midrange in a mix is essential. Too much bass can make a track sound muddy and underwater; too much treble can make it sound tinny and harsh. Most audiophiles prefer a more neutral or natural tonality, with a delicate balance of tonal emphasis.


How does it sound to you? This is arguably more important than anything else, and may lead you to a definition of hi-fi that differs from the rest.

Now that we’ve reviewed the basic elements of hi-fi audio, let’s discuss how two important measurements — sample rate and bit depth — can help you achieve higher fidelity in digital audio formats.

Most people these days listen to audio on digital formats, such as streaming services. These formats can be incorporated into a hi-fi audio system with help from a digital-to-analog converter, or DAC.

Beyond converting digital audio into an analog waveform, a DAC’s job is essentially to fine-tune the tonality and overall sound quality of the digital audio source recording.

It does this by taking tiny snapshots, or samples, of the original soundwave and stitching these snapshots together into an analog waveform. This follows the same principle as a film camera, which takes tiny snapshots of a live image and stitches them together to make a movie.

 describes the number of snapshots taken of the original soundwave. The higher the sample rate, the closer the reproduction resembles the original. A CD’s sample rate of 44.1 kHz is standard for recorded music, and means that 44,100 samples are taken per second.

 snapshots are taken of a soundwave, then 

 each of those snapshots can capture. Greater bit depths mean a wider dynamic range; in other words, a wider difference between the loudest sound you can play back without distortion and the quietest sound you can record before losing resolution.

CDs have a bit depth of 16 bits per sample, which can record over 65,500 amplitude values. This figure isn’t random. The standard sampling frequency of CDs was chosen because it was thought that 16 bits covers the full range of quiet-to-loud sounds that humans can hear. A 

 by Joshua Reiss at Queen Mary University of London challenged this notion, suggesting that some people can detect the difference between CDs and high-resolution audio tracks that can achieve up to 24 or 32 bits per sample.

Hi-fi audio combines a high sample rate with a high bit depth, resulting in a “lossless” and accurate reproduction of the original recording. Whether you can actually 

 may help determine which audio quality meets your personal standards.

Port and Amp placed next to each other on an angle

If you’re interested in building a hi-fi audio setup of your own, there are a few ways to go about it depending on your budget and desire for customization.

Many audiophiles prefer to build modular systems that combine a number of different pieces (CD player or turntable, preamplifier, DAC, power amplifier, speakers, subwoofer, etc.) from different manufacturers. Alternatively, you could opt for an integrated system that combines several of these components into a single unit.

, or streaming platform that delivers your audio. Be aware that certain streaming platforms (like Spotify) don’t have a hi-fi audio option, though others (like Apple Music and Tidal) do offer lossless, hi-res audio at certain subscription tiers.

As noted above, a DAC converts digital audio into analog. Many hi-fi products, such as 

, have a DAC built-in. This DAC ensures that any streamed audio is converted and reproduced to sound as clear as possible.

An amplifier enhances and increases the audio signal that comes out of your DAC. It boosts the signal enough to power speakers without distorting its quality.

Speakers are what sound comes out of. Most hi-fi systems have at least two loudspeakers and are intended to be listened to in stereo.

Some individual speakers allow for a stereo experience by configuring multiple loudspeakers within the same enclosure; 

, for example, houses three high-excursion woofers (low- and mid-range frequencies) with three tweeters (high frequencies). And you can pair two Sonos Five speakers for an even more expansive experience.

The unique acoustics of the room matters, too. It’s amazing what you can achieve just by adding a few sound-absorbing curtains or bookshelves. And if you’re using a Sonos system, 

 analyzes every contour of your space to optimize the speaker’s EQ.

You can always add more to a hi-fi system (and many people spend their whole lives doing just that). But these essential components should be enough to get you started.

Some people don’t know what they’re missing until they’ve heard a hi-fi system in action. If you’re used to listening through a tiny laptop speaker or even high-quality Bluetooth headphones, you may be amazed by the depth and detail of the sound you’ll hear on a true hi-fi system.

Movies are created for big screens and loud speakers. And no musician or composer envisions their masterpiece playing through a trebly cassette player. Hi-fi audio lets you hear these works the way they were intended to be heard.

Hi-fi audio can enhance the emotional experience of hearing a piece of music; in some cases, it’s even like hearing it for the first time.

Not any old headphones, speakers, or streaming service is capable of producing a hi-fi audio experience. You will need to invest in some equipment. And skimping on just one component — speakers, an amp, etc. — can ruin the effect of the stuff you do invest in. With that said, hi-fi is becoming more and more accessible, and Sonos even offers 

 at different price points to get you started.

Not commonly available on streaming services.

The most popular streaming service, Spotify, still doesn’t offer hi-res audio tracks. Others do, but their hi-res libraries may be limited. This situation is improving, but it explains why so many audiophiles haven’t thrown away their vinyl and CDs.

We’ll get to this in the next section, but since most hi-fi audio formats are uncompressed, they tend to take up a lot of space on a hard drive. If you’re serious about streaming hi-fi audio, you may want to think about upgrading your disk space.

Commercially Licensed Music: How to Select Sound for your Business

How to Create a Multiroom Audio Setup in Your Home

The Beginner’s Guide to Spatial Audio

Mono vs. Stereo Sound: What's the Difference?

What Is Hi-Fi Audio? A Beginner’s Guide

What Is a Soundbar? And How To Choose One

What Is Dolby Atmos? And How to Bring It Into Your Home

The Beginner's Guide to Bass

Music Streaming for Businesses: How to Choose the Right Solution

How Chaia Tacos uses Sonos Pro to succeed at scale

The Ultimate Guide to Sonos for Business and Commercial Use

How To Choose the Best Music for Every Retail Event

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